MoveOn.org turns Louisiana tourism slogan into attack |
The billboard played on Louisiana’s current state tourism
slogan “Pick Your Passion” by writing “Pick your passion! But hope you don’t
love your health.” The ad was a jab at Governor Bobby Jindall, who is boycotting the Affordable Care Act insurance
exchange. The lawsuit was brought forth
by Lt. Governor Jay Dardenne, who runs the Louisiana Tourism Office.
Dardenne says that no group should be allowed to use the
tourism brand for their own gains, but also admits that he is especially
offended that it is being used for political purposes. The Lt. Governor was careful to point out
that MoveOn.org has the freedom and right to criticize the state over the
healthcare decisions, as long as they don’t take advantage of trademarked
material.
Governor Jindall has said that the healthcare law, commonly referred to as Obama Care, is a terrible law and refuses to accept federal funds to issue the mandate of all American citizens to get health insurance.
MoveOn.org stated that the law suit is “frivolous”, and that
the money spent on suing the group would be better spent on providing health
care for the people of Louisiana. The group,
however, has decided to leave the billboard up and fight the case as high as it
will go. The phrase “Pick Your Passion”
is trademarked, however, and Louisiana will likely have the stronger legal
case.
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