Netflix Price Increase to Hit By July

Netflix prices are set to go up by July.

Earlier this week, video streaming company Netflix announced that by the end of June, it planned to up prices by $1 or $2 per month. But with new rules proposed by the FCC in the pipeline, consumers may be in for more of a price increase than they bargained for.

FCC rules relating to net neutrality would abide by the idea that all web traffic should be treated equally—and therefore Internet service providers could charge companies more to deliver content faster. For Netflix, which needs fast and reliable Internet service in order to keep consumers happy, that may mean paying more money. And no doubt, if the company has to pay more, consumers will have to pay more, too.

“The proposed approach is the fastest lane to punish consumers and Internet innovators,” Netflix said, according to The Huffington Post.

In a statement to shareholders, Netflix said that consumers would be “best served by network neutrality across all networks, including wireless.”

This isn’t the first time Netflix has been embroiled in a battle over similar issues. Just last February, the company agreed to pay Comcast for direct access to its network, after a several month standoff. Netflix streaming had been sluggish and declining for some time due to congestion on Comcast’s networks.

Netflix’s customers aren’t happy about the recent developments, either. Notoriously overly-sensitive when it comes to price increases, some consumers are already threatening to boycott the company should they raise prices yet again. Of course, this time around, Netflix has a little more clout, with original shows such as House of Cards and Orange is the New Black quickly becoming viewer favorites.