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| IMG: via Ketchum Blog |
Early this month, the federal government of Canada
implemented an anti-spam law, which banned the unsolicited and unwelcome emails
from user inboxes. With the new law, if businesses send you messages, they
could risk being fined up to $10 million. That’s a lot of money to advertise
the new deal in fashion.
The new law has caused Canadians to be inundated with emails
from retailers, manufacturers, nonprofits, and even government agencies that
are rushing to verify that people want to receive all their advertising. Under the new antispam law,
the sender of any commercial electronic message — emails, texts and potentially
some social media postings — must first verify that they have the recipient’s
consent. The regulator, the Canadian Radio-Television and Telecommunications
Commission, also says the rules apply to senders in the United States or
anywhere else who want to communicate virtually with Canadians.
The
U.S., Australia and the UK have had anti-spam laws for years. Some
analysts say the law will do little to reduce spam from overseas — where
spammers can easily escape the Canadian law. Businesses are given a three-year
"transition period" wherein they will be allowed to continue sending
commercial messages but only if they can prove they've had a business
relationship with the recipients, known in law as implied consent, in the past
two years.
The Canadian
anti-spam law differs from the United States because it declares that business
must no only have an opt-out button, but an opt-in button. The new Canadian law
is being described as the toughest in the world.
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